This election has caused some of the most intense political division of our lifetime. The mainstream media is dissecting this election with fervor and reaping the rewards in network ratings.
They are milking this election for all it's worth and the candidates have done their share to assist them in doing so, by creating headlines seemingly out of thin air, as a simple tweet or statement can become a week-long news story.
But while this political climate has been incredibly intense and widely covered, it has also driven many voters to a place of political apathy. There isn't much optimism being promoted in this campaign by either candidate.
Many voters have become dissatisfied with their party, their party's policy proposals, or the candidate their party nominated. People seem unsure of who to vote for, or are flat out uninterested in voting. Even worse, some people are voting from the standpoint of "picking the lesser of two evils".
This campaign apathy appears to be most present on college campuses around the country. A recent millennial poll revealed that 34 percent of prospective voters are not voting for either Trump or Hillary.
Campaign activists are persistently confronted with this problem, and it has become exponentially worse as this year's candidates simply don't inspire millennials to make the trek to the voting booth.
However, despite college students disinterest, their votes are key to this campaign. A gigantic shift of college students to the Republican party could help Trump secure a victory, especially in decisive states such as Florida, Ohio, and North Carolina.
If Clinton can drive voters to the polls while not suffering some out-of-nowhere shift in preference from this group, she could dramatically help her chances like Obama did in 2012 when he made a concerted effort to turn out young voters. .
And although the circumstances are less than ideal, I plead to my fellow millennials to impact this election by simply turning in a vote. Voting is one of our civic duties and people will continue to not take our generational voting block seriously if we decide to not make a difference.
For the politically apathetic: go out and protest vote. Vote for Gary Johnson, Jill Stein, or hell, write in your own name (It is America you know). If you're a fan of Hillary or Donald or are voting for the lesser of two evils, do it without worrying about what your peers in your social circles may think.
But remember this: no one is entitled to your vote. Candidates have to earn your approval.
So, when you don't show up at the booth because neither candidate earned your vote, you let the candidates win. While your protest vote may not impact the election, it will help in sending a message to the political establishments of this nation that our country deserves better candidates than the ones that have been offered up.
Regardless of how angry, frustrated or disappointed you may be at this presidential election, make sure that the candidates, the parties, and the media know how you feel. Do this by simply by going in and casting a vote. Have an impact, whether that be left, right, centrist, up, down, finger pointed at yourself, whatever. Your vote counts.